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03 · Strategy
Strategy & Setup
Build the foundation first: audience, positioning, pillars, platform strategy, KPIs and a 30-day action plan.
What is included
Strategy & Setup
made practical.
Audience, positioning, pillars, platform strategy, KPIs and a 30-day action plan.
01
Brand & audience
Understand who you are speaking to and what the brand needs to own.
02
Competition
Identify category patterns, opportunities and gaps.
03
Content system
Pillars, positioning, growth and engagement direction.
04
Action plan
KPIs, posting frequency and a 30-day implementation plan.
Current package
Pick your
level of support.
Package details mirror the current SWG rate card content supplied in the prototype.
Strategy & Setup Package
₦150,000
One-time
- Brand & Audience Analysis
- Competitor Analysis
- Platform-Specific Strategy
- Content Pillars & Positioning
- Growth & Engagement Strategy
- Posting Frequency Plan
- KPIs & Success Metrics
- 30-Day Action Plan
- Page Audit & Optimization
- 1-Hour Strategy Session