Case study · Amie’s Essentials

Making product feel like an experience.

Campaign direction, lifestyle storytelling and sensory product content designed around warmth, texture, glow and understated luxury.

The direction

Build a visual world people could almost feel.

The campaign leaned into soft light, warm ivory, cocoa, skin, texture and gold so the content could communicate product experience before a caption explained it.

The system

Warm ivory. Cocoa. Skin. Texture. Gold.

The work moved from moodboard and visual direction into product storytelling, model direction and designed campaign assets.

The gallery

Moodboard, texture, model direction and product world.

Amie’s Essentials visual direction 1 — Campaign moodboard

Amie’s Essentials visual direction 2 — The visual direction

Amie’s Essentials visual direction 3 — Mood & emotion board

Amie’s Essentials visual direction 4 — Texture as luxury

Amie’s Essentials visual direction 5 — Model direction

Amie’s Essentials visual direction 6 — Product creative

Amie’s Essentials visual direction 7 — Product storytelling

Creative wall

From feeling to finished product story.

Client voice

Approved testimonial media can be added here when supplied.No unapproved quote or fake video is published.

Work with us

Want your social system to feel this intentional?

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